Charlie Fairbrother

PROJECT 3: SKETCHING, TYPOGRAPHY & VISUALISATION

PERSPECTIVE

INTRODUCTION TO TYPOGRAPHY

THUMBNAILS

INITIAL THUMBNAILING

From my initial thumbnails I produced a first attempt of the posters using Adobe InDesign. I found fitting the given text into the designs the most difficult aspect, which led to the designs looking over-crowded and top heavy, and made mistakes in not proofreading which led to a repetition of the title in each piece.

Missed opportunities to take advantage of strong ranging line.
Too crowded and top heavy.

Too crowded, difficult to read.

REVISITED DESIGNS

I went back and capitalised on the ranging points, better aligning text.

I still struggled with how to arrange the type within the design here, so while updated I don’t think I particularly improved this design. Particularly, the thin columns in the bottom right read poorly, and my use of justified text has created strange shapes within the text body which, were I to do this exercise again, I would remove.

Although an improvement over the initial design, there are still aspects here that could be improved: primarily the way in which the different paragraph widths of the top text segregate them and prevent them from appearing as continuous text.

PROJECT 3: THEATRE POSTER

RESEARCH

INITIAL THUMBNAILS

I attempted to create as many unique ideas for potential posters as possible to provide myself with the broadest starting point I could manage. This allowed me to draw in different aspects of the posters during refinement, making greater changes having seen how ideas worked in a different composition.

REFINEMENTS

I chose five designs from my initial thumbnails to explore and refine.

Utilising skills learnt from one of the previous tasks concerning perspective.
I felt the initial design was too crowded to focus the viewers gaze specifically, so experimented with ways of keeping the feel of the initial design while disposing of unnecessary aspects.
I disliked the results of this experiment, I was not as happy with the attempt to integrate human faces into the design style as I was the inanimate objects that featured in the others.

FINAL CLIENT VISUALS

From the designs I refined, I chose the three pictured above to present as my final visuals.

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